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Monday, 19 January 2015

Threesomes and stand-alones

Where does your eye go first?
What will you remember of this page? 

The message in the red square here below. It's not large, nor on top of the page and still it's the one message you will see and remember. 

1. Because it's the only colour
2. Because it's easy to grasp
3. Because it's a stand-alone.

You understand this message better, since I've explained it in a threesome 

We love threesomes, we're very used to it, it's the rhythm of the waltz, and so many things in our culture come with 3. (Father, Son and Holy Ghost, the 3 layers of our brain, etc). 

In a blur of texts, the human eye goes to a threesome because: 

  • It looks easy
  • It's a pleasant rhythm
  • It's a summary of everything

There are many, very many elements in marketing to enhance the chances of being noticed and being understood - and they do not all have to be difficult. 

Bernardus 



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