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Wednesday, 18 February 2015

Silence is a language too

In marketing, silence is a language too. As an online marketer (unfortunately) having chatted away years of my life, I know it's even one of the strongest languages.


In an era of millions trying to get noticed, visually inundating you with posts and messages, silence is not just a breathe of fresh air.

It makes one company stand out over the other.

Silence stands out more than Italian. It's more cultured than German, more colourful than Spanish, more sexy than Dutch (guess my nationality). 

Without us being aware of it, we find silence to be cultured, musical, classy. The small company that can speak the language of silence on social networks, is a shelf above the rest.

For our species considers people who talk too much, too loudly or too quickly - as standing low on the social pecking order. We feel we're  dealing with a shaky sense of confidence.

We do so instinctively. As always, our instinct is there to make life easier by slicing through the clutter and the smoke, and that applies to humans and websites alike: we hear the subtext far louder than the text. 

When someone speaks little or very slowly - our radar says: he or she is used to listeners hanging onto every word. He or she can afford to speak very little. So much so that when he says something, it must be worth listening to. 

Our websites or profiles on social networks are seen as people
Surfing online is a lonely business and we hang out with the web pages we would hang out with in a bar if they were human. 

So don't tweet for me, Argentina. Definitely not too much. And if you do, let every word crush (or water) the lily in our soul.

Ben